Lawyer Website Marketing: September 2012

Thursday, 27 September 2012

What Not to Do on Your Google+ Local Page

There are many things you can do to improve your Local page and its ranking on Search Engine Results Pages (SERP), but there are also a few things to keep in mind that you don’t want to do. Here are three examples of practices you want to avoid for your page.

Do Not Leave Gaps in Your Page

We’ve also mentioned this as part of the optimization of your page, but it is extremely important that you fill out your page completely. Though Google usually remains fairly mum on what factors contribute to page rankings in search results, the company has revealed that page completion is one of the most important factors in determining rankings.

Don’t “Set It and Forget It”

“Content is king” is a phrase that gets thrown around a lot these days when it comes to the factors that positively affect web page rankings.

You should update your page regularly not only to keep it high in rankings, but also to provide returning visitors with new and relevant information that will keep them interested and coming back (and hopefully eventually becoming a customer!).

This means not only adding new content to your page through posts, but also monitoring reviews and commenting on posts on your page. This will provide an interactive aspect to your internet presence that will also keep customers engaged.

Don’t Overuse Keywords

Including keywords into your Local page is very important – but it is equally important not to stuff your page with keywords. These will be things like your business name, description and categories.

Not only does a business description blatantly stuffed with keywords come across as cheesy to your customers, Google will consider this a form of spamming, which will negatively affect your rankings.

To learn even more about how local marketing can greatly benefit your business, visit our website at http://www.legalnichepros.com/

Michael Waddington
President, Legal Niche Pros, LLC
Attorney at Law
Licensed in GA, SC, PA, & NJ

Thursday, 13 September 2012

How Spammy SEO Hurts Your Law Firm

Michael Waddington discusses how spammy SEO and “black hat” internet marketing hurts your law firm.

http://www.legalnichepros.com/how-spammy-seo-hurts-your-law-firm/

Please comment below if you have any questions. For more information, please contact me or visit my website http://www.legalnichepros.com

Michael Waddington
President, Legal Niche Pros, LLC
Attorney at Law
Licensed in GA, SC, PA, & NJ

Monday, 10 September 2012

How to Tell Google What Your Website is About

Michael Waddington, Esq., a 14 year SEO veteran, discusses why most law firm websites will never get ranked in Google and how to fix the problem. Many law firm websites do not specifically state where the law firm is located and what specific ares of law the firm practices. Law firm websites must clearly state this information or Google is left to guess what the site is about

http://www.legalnichepros.com/how-to-tell-google-what-your-website-is-about/

Please comment below if you have any questions. For more information, please contact me or visit my website http://www.legalnichepros.com

Michael Waddington
President, Legal Niche Pros, LLC
Attorney at Law
Licensed in GA, SC, PA, & NJ

Saturday, 8 September 2012

How to Make Online Videos if You Are Camera Shy

Michael Waddington, Esq., a 14 year SEO veteran, discusses how to make online videos if you are camera shy.

http://www.legalnichepros.com/how-to-make-online-videos-if-you-are-camera-shy/

Please comment below if you have any questions. For more information, please contact me or visit my website http://www.legalnichepros.com

Michael Waddington
President, Legal Niche Pros, LLC
Attorney at Law
Licensed in GA, SC, PA, & NJ

Saturday, 1 September 2012

Why Your Employees Make or Break Your Law Firm

In this video, law firm marketing expert, Luis Gonzalez, discusses why your employees can make or break your law practice.

http://www.legalnichepros.com/why-your-employees-make-or-break-your-law-firm/

Please comment below if you have any questions. For more information, please contact me or visit my website http://www.legalnichepros.com

Michael Waddington
President, Legal Niche Pros, LLC
Attorney at Law
Licensed in GA, SC, PA, & NJ