Thursday, 23 August 2012

Benefits of Using Google+ Local Part 2


Welcome to part two of our list of specific benefits Google+ Local pages offers your business. Though not a comprehensive list, it will give you a few concrete examples of the benefits of creating a page.
Help Your Business Stand Out
Here’s an interesting statistic for you: a recent Google report shows that only 20 percent of eligible small businesses have claimed their listing on Google+ Local. Of the 20 percent, a small fraction of small business owners have claimed AND optimized their Google+ listing
Creating and marketing a complete and active Local page inherently puts you at an advantage over the vast majority of local business owners.
Learn More about Your Customers
Google Analytics is commonly known as the one of the best tools to monitor visitor activity on websites. Fortunately, Google+ Local also includes excellent tools for you to monitor traffic to your page.
Use the excellent data mining and market intelligence gathering tools at your disposal to continually improve not only your page, but also your product and/or service. This will allow you to keep current visitors and customers happy, and also attract even more customers.
Improve Your Engagement with Images and Updates
Social media, which has taken over the web in recent years, is not just about personal status updates and uploading personal photos – businesses are expected to be interactive as well – and Google+ Local inherently allows this interaction with your customers as long as you constantly update your page. Here are some interesting statistics to illustrate this point:
  • 93 percent of customers expect companies to have a presence on social media channels.
  • 85 percent expect companies to interact with customers on those channels.

To learn even more about how local marketing can greatly benefit your business, visit our website at www.legalnichepros.com.

Please comment below if you have any questions. For more information, please contact me or visit my website http://www.legalnichepros.com

Michael Waddington
President, Legal Niche Pros, LLC
Attorney at Law
Licensed in GA, SC, PA, & NJ 

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