Saturday, 11 August 2012
Why You Should Use Google+ Local For Your Business
Before answering the question of “How” you will use Google+ Local for your business, we should take a look at “Why” you should use the service. To start with, let’s look at some cold, hard statistics:
• A whopping 97 percent of consumers search for local businesses online.
• Google is the undisputed king of web search, with a 65.9 percent market share. As a comparison, Bing’s market share is 15.1 percent.
• A vast majority (72 percent) of consumers research companies through social channels prior to making purchases.
• 71 percent of consumers claim that reviews of family members or friends contribute either a “great deal” or “fair amount” of influence over what they decide to purchase.
A simple Google search for nearly any product or service will quickly a list of local businesses that fit the parameters of your search, illustrating Google’s decision to place a great deal of value on local listings in search results. These local results also pop up on Google’s mobile app as the company pushes into the mobile market with its Android app and coming iOS app.
All of this makes Google+ Local great for businesses – particularly small and midsized businesses – that want to bring their products and services to the attention of web users. The service provides an incredible opportunity for you to get in front of your target market at the exact moment they are searching for what you sell.
To learn even more about how local marketing can greatly benefit your business, visit our website at www.url.com.
Please comment below if you have any questions. For more information, please contact me or visit my website http://www.legalnichepros.com
Michael Waddington
President, Legal Niche Pros, LLC
Attorney at Law
Licensed in GA, SC, PA, & NJ
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